Don’t shoot the messenger: Episode 9

In this episode of Don’t Shoot the Messenger, co-founders John and Ryan break down why many multi-billion dollar B2B companies struggle with their go-to-market strategies. They examine the persistent obsession with granular attribution models and siloed departments, which often creates a dysfunctional revenue factory. Using insights from their work at Precept AI, they propose shifting from fragmented team-based metrics toward a more unified assembly line approach to drive predictable, scalable revenue growth.